The internet is buzzing: from K-Pop to Latin corridos, fresh acts are taking over YouTube. Tracks by HUNTR/X (a fictional K-pop girl group from Netflix’s KPop Demon Hunters), the film’s fictional boy band Saja Boys, and Mexican breakout Fuerza Regida have all smashed the 100-million-views mark within just a few months. Even K-pop heavyweights Stray Kids are setting records (their “Do It” video rocketed to ~47 million views in about 2 weeks). This isn’t business as usual –
